
Our Founder’s Vision – Haji Sheik Ahmad
National Gold and Diamonds
The heart and soul behind the brand, Haji Sheik Ahmad, founded the company with the vision to build an institution, which is rooted in quality, trustworthiness and integrity. His vision surely extended beyond commercial achievement to creating an entity which would positively impact the lives of others. His guiding values of utmost honesty, call, exceptional quality, and customer services will always continue to drive our operations. Today, reputation as an epitome to his enduring legacy.
About Us
National Group, the name interwoven with trust, quality and a steadfast commitment to excellence, was founded nearly 50 years back by the visionary leader, Haji Sheik Ahmad. His utmost focus was on transforming lifestyles and uplifting communities, which fastened our company's growth from humble beginnings to a highly respected brand known across the Shimoga District and beyond. Today, we stand strong in three major sectors, which are jewellery, construction and retail, each precisely aligned with the shared purpose of enhancing the lives of our clients and communities.
With an unwavering commitment to the highest standards of customer satisfaction along with quality, we indeed make sure to prioritise innovation in every work. Through outstanding craftsmanship, thoughtful designs and moral service, our vision is to exceed the expectations. Our reputation and dedication have surely earned loyalty and trust of countless people who value us with the assurance that every experience with us is rooted with excellence.
Commitment to Community and Corporate Social Responsibility
Our brand’s success is inseparable from the well-being of the community we operate in. We are guided by a strong sense of social responsibility and we strongly believe that meaningful success also includes giving back. Hence, through a wide range of so corporate social responsibilities (CSR) initiatives, we are actively engaged in supporting causes that promote positive transformation in the society. From helping underprivileged communities to managing impactful social programmes, we are committed to creating a difference that indeed resonates with our core values of compassion, dedication, and responsible citizenship.




A Vision for the Future: Growth, Innovation, and Community Focus
Looking ahead, National Group’s future is rooted in sustainable growth, ongoing innovation and surely an unbreakable bond with the communities we serve. As we expand in jewellery, construction, and retail, we strive to bring excellence into every interaction of ours and enhance lives and trust in every relationship. Our goal is not to be just a brand that only provides outstanding products with services, but to be known as a brand that also enriches his lives, whether through a cherished jewellery piece, a dream home or an enjoyable retail experience.
For National Group, growth represents not just expanding our reach, but also making a meaningful impact and leaving a legacy of positive change. As we journey forward, we surely remain devoted to a purpose and creating a lasting future defined by trust, innovation, and quality.
Lastly, National Group invites you to be the part of this journey, where you will discover timeless jewellery, your dream space, or finding quality products that enhance your daily life. Together, let’s build memories and make a difference in our world.
National Construction Group: Crafting Infrastructure to Enrich Lives
The construction arm of our company, known as the National Construction Group, has been in the forefront in shaping Shimoga‘s infrastructure landscape. With projects characterised by not just quality and durability, but also innovation, National Construction Group’s work reflects our commitment to building not just spaces but futures. Every project is designed to exceed expectations and embodies the same principle of trust service and excellence that defines all our operations.